Author: Aditi Mathur Kumar

Author of 2 books. TEDx Speaker. Travel Writer. Blogger. Addicted to Travel & Books. Digital Media Strategist. Social Media Girl. Army Wife. Mom. Curious. Crazy.
What AI Really Means for Advertising Creativity
21 SEP

What AI Really Means for Advertising Creativity

Expert opinion on what AI really means for advertising creativity: why human storytelling, emotion, and culture will always drive digital campaigns.

How Traveling with a Teenager is Different (and Funnier)
15 SEP

Traveling with a Teenager is Different (and Funnier), Especially Internationally

Traveling with a teenager isn’t about just showing them new places, it’s about listening to how they process those places. Their version of travel is more nuanced, funnier, and sometimes braver than ours.

Working with Gen Z in India
11 SEP

Working With Gen Z: Lessons from Advertising Life (With a Side of Psychology)

Working With Gen Z: Lessons from Advertising Life (With a Side of Psychology)

Influence of Korean Culture On India’s Gen Z & Gen Alpha
07 SEP

Why Korean Culture Feels Like Home for Gen Z & Gen Alpha in India (And What It Might Mean Psychologically)

Let’s discuss the influence of Korean Culture on Indian youth, especially Gen Alpha and Gen Z across K-pop, K-drama and Korean Beauty.

Parenting a Teen in India: From K-Pop Obsessions to Eminem Throwbacks
03 SEP

Parenting a Teen in India: From K-Pop Obsessions to Eminem Throwbacks

Just yesterday evening, I found out that the kid got an arrest warrant in Genshin Impact, and I did not know how to react. It is hilarious how she managed to get this in the half-hour playtime, but I am not very familiar with this particular game beyond the basic research I did before allowing […]

I’m writing again: regularly, with intention, and across the things that matter most to me: Parenting a teenager in India (a comedy-drama in itself). Digital advertising, AI, and women in leadership. Pop culture, cricket, Bollywood, and internet trends. Therapy, psychology, and the small lessons that make life lighter.
30 AUG

Why I’m Writing Again (and What to Expect)- When I’m Not Around Part 6

I’m writing again — regularly, with intention, and across the things that matter most to me:

Parenting a teenager in India (a comedy-drama in itself).

Digital advertising, AI, and women in leadership.

Pop culture, cricket, Bollywood, and internet trends.

Therapy, psychology, and the small lessons that make life lighter.