main character syndrome digital age

Not Everything Is About You (And That’s Actually Freeing)

Algorithms trained us to expect everything to center our needs. A therapist explains the “What About Me” effect, why not everything is about you, and how to teach discernment to kids in an age of hyper-personalization.

Why It’s Getting Harder (and More Important) to Connect Across Generations

Why It’s Getting Harder (and More Important) to Connect Across Generations

Connecting across generations feels harder than ever, both at work and home. In this personal essay, Aditi Mathur Kumar blends insights from parenting, digital leadership, and psychology to explore why intergenerational understanding is so vital, and how to build it through empathy, humor, and presence.

Working with Gen Z in India

Working With Gen Z: Lessons from Advertising Life (With a Side of Psychology)

Working With Gen Z: Lessons from Advertising Life (With a Side of Psychology)

Influence of Korean Culture On India’s Gen Z & Gen Alpha

Why Korean Culture Feels Like Home for Gen Z & Gen Alpha in India (And What It Might Mean Psychologically)

Let’s discuss the influence of Korean Culture on Indian youth, especially Gen Alpha and Gen Z across K-pop, K-drama and Korean Beauty.